ACQUEST
This is a real estate company that operates in Portugal, but needed to position itself abroad as a way to reach new destinations and strengthen its presence. For this, a strong rebranding was necessary to communicate, simultaneously, the West and Orient and with a graphic line sensitive to three major aspects: Countries Profile, Cultural Aspects and Religious Aspects.
The representation can be made through a Delta in which the vertex represents the starting point (customer contact), the diagonals the diversification of solutions with the real estate proposals and the end of the delta the conclusion of the business. As for the tones and colours, rose gold was chosen as a way to reinforce the premium positioning and to respect the beliefs and meanings of the colours in the East as in the West.
Supports:
Identity
Business Cards
Press
Folders
PP Presentation